Nov 24, 2015 - Sale 2400
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Sale 2400 - Lot 100

Price Realized: $ 1,250
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,500
DESIGN. PM [later A-D] An Intimate Journal for Production Managers, Art Directors and their Associates. Edited by Robert L. Leslie and Percy Seitlin. Group of 26 issues (4th-7th years) in 4 volumes. Hundreds of illustrations. Thick 8vo, blue buckram with gilt-stamped calf spine labels; original covers bound in; interior very good with only scattered creasing and finger soiling. New York: The Composing Room, PM Publishing Company, 1937-41
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PM, renamed A-D, or, Art Director in 1940, published between 1934 and 1942, was a pioneering and important American graphic design journal which served as an early proponent for the dissemination of European modernism to the United States.

The four bound volumes, beginning with the September, 1937 issue and ending with September, 1941, contain a profusion of important designs by, and articles about, Herbert Bayer, Lester Beall, Joseph Binder, Jean Carlu, Walter Gropius, Georgy Kepes, Herbert Matter, László Moholy-Nagy, L. Sandusky, Paul Rand, Alex Steinweiss, and numerous others. Notable also for its advertisements, many of which include ink and paper swatches.